About SQUATCH

At the core of SQUATCH’s philosophy lies a conviction that outdoor experiences should be a seamless connection to nature, unburdened by complexities. Driven by an intense love for the natural world, the founders recognized a crucial need for gear that mirrored the simplicity and high quality inherent in the great outdoors. Thus, SQUATCH was established not just as a brand, but as a testament to the belief outdoor enthusiasts deserve equipment that is easy to use, durable and effective.

Among the flagship products under the SQUATCH umbrella is the iconic “NETTY” – a specialized rubber net bag designed for coolers and a myriad of outdoor needs. This product epitomizes the Plain & Simple design philosophy, providing a practical solution to common outdoor challenges. Crafted meticulously from durable rubber, the NETTY stands as a symbol of SQUATCH’s commitment to redefining simplicity in outdoor storage solutions.

Among the flagship products under the SQUATCH umbrella is the iconic “NETTY” – a specialized rubber net bag designed for coolers and a myriad of outdoor needs. This product epitomizes the Plain & Simple design philosophy, providing a practical solution to common outdoor challenges. Crafted meticulously from durable rubber, the NETTY stands as a symbol of SQUATCH’s commitment to redefining simplicity in outdoor storage solutions.

Meet the man behind the brand

Jeffrey Smith

President – Owner

SQUATCH was founded in 2023 by Jeffrey Smith, a spirited outdoorsman with many ideas! With one put into action and many more to come, the Netty has come to fruition! Since then, we are growing to become a leading provider of high-quality outdoor gear.

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